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Podcast: Marketing Against The Grain
Episode: How to Beat the Recession
Description: What brand was born in the recession and became one of the fastest-growing businesses in history? They turned down an offer from Google for $6 billion two years later. Kipp and Kieran go around the web and discuss the opportunities of short-form videos, best pricing strategies during a recession, tips for leaning into your best ideas, simplicity in storytelling, and more!Links:Groupon https://www.groupon.com/ Descript https://www.descript.com/ Andrew Mason, CEO of Descript https://twitter.com/andrewmason Alex Lieberman’s 60-second start-up video serie...