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Podcast: Green Beauty Conversations by Formula Botanica
Episode: Influence for a sustainable beauty industry
Description: Influencers have an exciting opportunity given their reach and reputations to change hearts and minds of beauty consumers. Imagine influencer product reviews mentioning how easy it is to refill packaging or that a beauty brand has gone plastic free or is working towards zero waste or carbon negative goals? In the last episode, Formula Botanica CEO and podcast host Lorraine Dallmeier discussed the world of the beauty influencer with School Education Manager Ana Green and questioned whether influencers were talking about, let alone talking up, beauty brands' sustainability. One key thing hit home in that...