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Podcast: Sweathead, A Strategy Podcast
Episode: A Snack Futurist Shares Her Insight Into Foresight - Jo Lepore
Description: Jo Lepore is Global Foresight Leader at Mars Wrigley. She moved to the USA about a year ago and works out of Hoboken, New Jersey.
In this episode of Sweathead, Jo takes us through how she approaches her work, the work of a snack futurist.
This kind of work might be of interest to a few agency strategists and Jo helps us understand how to make it work that the rest of a business will want to engage with rather than ignore or just use as lunchtime entertainment.
Jo also publishes her own...