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Podcast: Cattleman U Podcast
Episode: Direct to Consumer Marketing with Erin Michalski
Description: In agriculture, we talk a lot about how we as producers can better connect with consumers to share our stories. Well, as grandma used to say, feeding someone is the way to their heart.Â
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Connecting with consumers can allow you to see your operation through a fresh set of eyes. In this episode, Erin Michalski shares about her family's transition from big city living in New York City, to selling direct-to-consumer beef from their own ranch in Colorado. Erin discusses her unique perspective as a first-generation rancher, and how she connects with her customers.Â
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