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Podcast: Marketing x Analytics
Episode: Marketing x Artificial Intelligence, with Cathy McPhillips | Sponsored by Adverity
Description: In this episode I sat down with Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute. We discuss the future of AI integration in marketing, how AI may impact marketing jobs, evaluating data for an AI company, understanding the difference between AI in movies and in the real world, sentience in AI, entrepreneurship advice, prioritizing business actions, and more.
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Here are links to the events and technology that were mentioned in this episode:
Marketing Growth Hackathon
MAICON (CATHY100 saves $100, contact Cathy for group rates!)Â
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