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Podcast: Retail Remix
Episode: How Samsung is Removing Friction from Retail Experiences
Description: Digital channels are so powerful for retailers because they offer a wealth of data about how consumers are interacting with content, products, offers and more. As digital gets more embedded into our everyday lives, retailers are using technology and data-powered solutions to support their goals.   During this week’s Retail Remix, Parrish Chapman, Director of Enterprise Sales Key Accounts at Samsung shares how retailers can: Embrace technology to create seamless experiences, from the couch to the store;  Use data and analytics to test and optimize the store experience; and  Integrate branded, shopper and community content from social...