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Podcast: SIMPLE brand With Matt Lyles
Episode: Nicholas Webb - What Customers Hate
Description: In this week’s episode of the SIMPLE brand podcast, I talk with Nicholas Webb, author of What Customers Hate! When we look at the best brands in the world, they’re the ones that are delivering a great - and usually simple - customer experience. But beyond that, they’re also the ones that take steps to proactively avoid friction and the things that customers hate. These companies have learned that if you can eliminate what customers hate, you’ll automatically become the best option in your market.This we...