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Podcast: Marketing Against The Grain
Episode: Winning Brands Play by Different Rules
Description: How do you change the mindset and consideration of your customers around your business? Kipp and Kieran go deep on ALL things perception around your business. They discuss how to tell a transformational brand story, how to become the dominant player in your market, the importance of differentiated perception, the core lessons to change the perception of your business, and more!Plus! We answer YOUR questions. Shout out to Kishore Kothandaraman for leaving a review!Do you want to be the next featured listener question? Leave your questions in the reviews and...