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Podcast: Strategic Counsel by ForthRight Business
Episode: The 4 Biggest PR Myths that Can Blow Your Marketing Campaign
Description: Navigating the PR world can be a challenge especially when your results fall short of your expectations. The kind of PR we are referring to here is ‘earned media’, something that gets you coverage without having to pay for it. With so many channels out there from TV to social media influencers, we highlight 4 myths we have seen in our many years in the business. Don’t forget to listen to complimentary episodes as you align on your PR needs and goals: 4 Key Components of a Successful PR Campaign & The Essentials of a Successful PR Stunt.  And as always, i...