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Podcast: Office Talk Australia, Marketing for Architecture
Episode: Smart Design Studio
Description: William Smart is the founder and creative director of Smart Design Studio, a 40-person practice based in Sydney.In this episode, we discussed:The challenges that William and the team faced as the practice grew, and why William found hiring a skilled general manager early in the journey was key to their success.How William was able to win his first multi-residential projects, and William shared his tips for getting your foot in the door in this highly competitive space.Why it’s important to build a profile in the industry with a broad marketing strategy, an...