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Podcast: Let's Talk Loyalty
Episode: #242: Driving Direct & Indirect Revenue from Loyalty Marketing - Insights from Epsilon’s Loyalty Labs
Description: Not enough time and attention is devoted to understand the incredible value that loyalty programmes are driving indirectly for organisations – building the brand in less obvious ways than we typically measure when we’re calculating the ROI of our initiatives. But yet, these indirect benefits can be extremely valuable in the ways they impact the buying decisions that customers make!!This is a key insights from today's conversation with Collin Larijani who has over 12 years of experience working with Epsilon, building solutions across all marketing domains. Collin joined me today to reflect on some...