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Podcast: Inside Independent Publishing (with IBPA)
Episode: How to Optimize Your Books for Amazon & Run Successful Amazon Ads
Description: If independent publishers and author publishers optimize their books properly for Amazon, it could lead to excellent sales, but likewise, if they don’t, it could hurt a book’s chances of succeeding. Also, advertising on Amazon can be a powerful tool, but it can be a complicated process. Don’t fret, on this episode of “Inside Independent Publishing (with IBPA),” we invited Greenleaf Book Group’s Marketing Manager Chelsea Richards to share her expertise with Amazon optimization and ads!PARTICIPANTSAs Marketing Manager at Greenleaf, Chelsea Richards works with authors to create strategic marketing campaigns, b...