Want to create an interactive transcript for this episode?
Podcast: Surviving Outside Sales
Episode: Building "real relationships" in sales w/ Mike O'Kelly | SOS Ep. 54
Description: Send us Fan MailJust because you know your clients' dogs name doesn't mean you have a "great relationship" with them.Until your clients interact with you on a personal level, you have an "acquaintance" that purchases things from you.Building an advocate take more than just a great product, it takes a personal connection where people will go to bat for you because they are invested in your success.To connect with the show: Follow, Subscribe, like, 5 stars & DownloadConnect with Mike:...