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Podcast: The Tom Ferry Podcast Experience
Episode: Branding and Marketing a Real Estate Family Business | Tom Ferry Podcast Experience
Description: Meet the Geronsins. They’re a family, a business, and real estate family business. Between them, Carole, George, and Genelle have over 80 combined years in the business, and when you look at their numbers, it’s clear they’re doing something right.
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Running a family business isn’t easy, and that’s why this week, I spoke with the Geronsins about:
The best ways to introduce your kids to the real estate world
Branding and marketing as a family
Finding your ideal role in the company
And when to pass the baton
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