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Podcast: The Revenue-Driven CMO
Episode: How ungating your content can drive more leads with Angela Earl
Description: Today on 3-Minute Marketing, I'm speaking with Angela Earl. She's an accomplished marketing executive, currently CMO at RFPIO — the industry leading software for response management. Before joining RFPIO, Angela was the owner of a B2B marketing agency which she successfully exited in 2019. Angela shared an impressive (and maybe controversial) content marketing case study on LinkedIn recently that I've been dying to ask her about. My question for Angela was: "How can ungating your content actually drive MORE leads?" Show notes: Content is made to be engaged with, but marketers somehow lost sight of this as...