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Podcast: Can Marketing Save the Planet?
Episode: Episode 36: Sustainable Media - Investing in content and channels that support greener, healthier, fairer education and behaviour.
Description: Advertising and marketing has an important role to play in doing good in the world.’ Agree?
Well we certainly do – and in this episode, Guy Jones and Ollie - co-founders of The Goodnet, a sustainable media organisation, share their story, of how a pre-Christmas zoom drink sparked them moving away from their roles at one of the largest UK media organisations. Following their passion and values led the way to them championing sustainable media - making video ads / display ads / branded content partnerships available to advertisers across a network of sites that all operate in the sustainability space...