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Podcast: New Books in Business, Management, and Marketing
Episode: Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)
Description: Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022).For this week’s guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, and building a brand that exhibits a true sense of purpose by empowering people to realize their potential. Along the way, this episode explores both the value and limits of data-driven marketing takes on the central role of smartphones today, and goes back into Hoffman’s own backst...