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Podcast: Sweathead, A Strategy Podcast
Episode: Can Marketing Save The World? - Anthea Foyer, Julie Ng, Radovan Andrej Grezo
Description: We all want to feel good about our work but does some of the marketing industry take itself too seriously? In our personal pursuit for meaningful work and a sense of nobility, can we completely overshoot the whole point of marketing?
What if marketing doesn't need to be noble?
What if "brand purpose" isn't a useful concept?
What if marketing is just to sell?
These are questions that Anthea Foyer (Sector Development Officer, City of Toronto), Julie Ng (Marketing and Business Development Consultant), and Radovan Andrej Grezo (Creative Director, Somebody&Somebody) discuss with...