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Podcast: Friends of Build Magazine
Episode: How Essential Craftsman Creates Purpose Driven Content Receiving Millions of YouTube Views with Nate Wadsworth
Description: Since 2016, Essential Craftsman has continued to build its brand largely through video content. Their videos have received tens of millions of views, inspiring hundreds of thousands of people to think differently about work, tools, and craftsmanship.Listen in as Nate shares the story behind Essential Craftsman and a behind-the-scenes look at the creation of its entertaining and educational videos. He breaks down common myths about building a strong brand and a large audience online, and explains why content creation is one of the best ways to inspire and provide value to the next generation of tradespeople.<...