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Podcast: My Worst Investment Ever Podcast
Episode: Ana Melikian – Marketing Is Essential, but Not Enough to Get the Client
Description: BIO: Ana Melikian, Ph.D., is an optimist who had to overcome two bouts with cancer to learn that pursuing happiness is a fallacy.STORY: When Ana started her online coach business, she was looking for the quickest way to find clients. This hunger made her fall for two marketing strategies that never worked. The first was a search engine that promised to be better than Google, and the other was publishing a chapter in a book.LEARNING: Marketing does not get you clients; building relationships does. Have both sales and marketing departments.Â