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Podcast: The Mentor with Mark Bouris
Episode: #236 Ed West: Poho Flowers
Description: Today's guest is proof that a great product, the ability to adapt and evolve, and a strong community around you can really make a business thrive, even in challenging times. Ed West is the owner of Poho Flowers, a Sydney florist that offers a premium retail experience as well as an online store, and creates contemporary floral arrangements for weddings, offices and hotels.In March this year, when all event and corporate work evaporated, Ed focused on ramping up their online retail and reaching new customers who were looking for ways to brighten up their homes. I...