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Podcast: Retail Remix
Episode: Mastering the Growing Ecommerce Universe
Description: As the ecommerce universe expands, brands and retailers have more opportunities to reach and sell to consumers. Although digital channels can help companies realize a lot of value, they also can create a lot of complexity, especially because all of these different channels have different data requirements and content best practices.   Greg Ives and Bradley Hearn of ChannelAdvisor have seen this complexity first-hand and have guided B2C companies as they strive to bridge their owned ecommerce sites, marketplaces, social platforms and more. During this week’s Retail Remix, they discuss:  The data and content required to cr...