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Podcast: Books and Beyond with Bound
Episode: 4.23 Ritu Singh: On Tracing The Vast History Of Indian Advertising!
Description: Discover the fascinating world of advertising as she takes us through a nostalgia-filled ride!Tara and Michelle chat with Ritu Singh on what makes her book “A History of Indian Advertising in Ten-and-a-Half Chapters” such an insightful and entertaining read. What went behind writing some of India’s most memorable ads? What were the ads that left an impression on Tara and Michelle while growing up? Why was Ritu told on the first day of her job that anyone who has made it big in the advertising industry has atleast one divorce behind them? Tune in to...