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Podcast: The Programmatic Digest
Episode: 89. Identity Solutions and the Current State of the Programmatic Industry
Description: We welcome Eric Wheeler of 33Across, Inc. to the Sensei's corner. Eric is the CEO of 33Across, which helps programmatic advertising to function without cookies across publishers, platforms, and more. In today's episode, Eric and I discuss identity solutions in a cookieless world, the role his company, 33Across, plays in the programmatic ecosystem, and the current state of programmatic advertising. Timestamp: 01:08 - Eric's Introduction 06:40 - Eric's Definition of Programmatic Advertising 10:00 - 33Across' Role in the Programmatic Ecosystem 11:13 - 33Across' Lexicon Defined 12:09 - Current State of Programmatic Advertising<...