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Podcast: Pipeline Visionaries
Episode: The Brand Strategy Roadmap with Cindy Knezevich, SVP of Brand and Communications at Salesloft
Description: This episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.On this episode Cindy shares her insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and the importance of brand consistency. ...