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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Security Awareness for SMBs with Rodrigo Leme
Description: Rodrigo Leme, Marketing Director at Right-Hand Security, joins us this week to cover the often ignored topic in cybersecurity of marketing to small and medium-sized businesses, or SMBs. Covering the concepts of business use cases, security awareness training, and post-sales support, Rodrigo explains the ins and outs, the good and the bad, the tips and the tricks of cyber marketing in the SMB world and when we should consider the bottom line (hint: it’s probably more than you think).
Timecoded Guide:
[03:14] Talking to non-technical customers in SMBs about cybersecurity and security awareness tra...