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Podcast: The Revenue-Driven CMO
Episode: The counterintuitive secrets to effective market research with Leigh Caldwell
Description: Today on 3-Minute Marketing, I have the pleasure of sitting down with Leigh Caldwell, a cognitive and behavioral scientist turned marketer. He's the Founder of Irrational Agency, an award-winning author of "The Psychology of Price" and an avid blogger at his site, knowingandmaking.com. He's also a successful entrepreneur, having built and successfully exited 3 firms in the tech and economics consulting space. Leigh's behavioral economics background has helped him yield some surprising insights on what does and doesn't work when it comes to understanding your market. My question for Leigh is: "What are the counterintuitive secrets to...