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Podcast: Let's Talk Loyalty
Episode: #246: Getting Loyalty Unstuck in 2022
Description: In many ways, today's loyalty landscape looks a lot like it did 40 years ago! So why is that? And how can businesses truly win over their customers' hearts and minds to excel in today’s fiercely competitive world? The answer lies in a relentless focus on consistently caring for those customers more powerfully and more authentically than ever before.Loyalty is more than just a focus on the transactional management of your relationships.It starts with companies being loyal to customers first, while also fully supporting their people and their investors as equal stakeholders through th...