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Podcast: Bourbon Pursuit
Episode: Is Sourced Bourbon Sustainable? with John Little of Smooth Ambler
Description: Smooth Ambler made a name for themselves with Old Scout. It was before the big craze of higher-aged sourced MGP when it was relatively easy to find. But, all good things come to an end and now they had to figure out how to keep that business sustainable. John Little, Founder of Smooth Ambler, joins the show once again to talk about why transparently sourcing whiskey was a critical component of the business. John feels they made plenty of mistakes early on and are trying to recapture the glory Old Scout once had. We dive into the economics of...