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Podcast: Today in Digital Marketing
Episode: Making Friends with the Enemy — Your Best Strategy
Description: As marketers, we're taught early on that even the mere mention of the existence of a competitor is a bad idea. But... have we had it wrong all along?In this special replay, Tod speaks with Ling-Ling Zo — a PhD candidate at Duke University. Earlier this year, she and her colleagues published an article in the Journal of Marketing called Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices..Go Premium! No ads, story links in show notes, deep-dive weekend editions, better quality, live event replays, audio chapters, ea...