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Podcast: Traction Podcast
Episode: Marketing With $0: How Branch Grew to $4 Billion with Mada Seghete
Description: On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Mada Seghete, Co-Founder at Branch. Driving growth doesn’t always mean hiring a big team and spending a lot of money. It starts with prioritizing activities that have the biggest reach and impact at the best ROI and moving towards your goal with high velocity. In this session, Mada shares the growth playbook that took Branch from 0 to $4 billion. She covers topics such as channels, demand, brand, community, team, tools, and metrics. Specifically, Mada dives into: 3:32...