Want to create an interactive transcript for this episode?
Podcast: The Brian Nichols Show
Episode: 541: Attaching Emotion to Meaning - 5 Steps to Make Your Solution STICK
Description: On today's episode, I'm going to share five steps you can take to help your prospect better understand the value of your solution by attaching emotion to meaning.Emotion is one of our most powerful drivers. It can help us make decisions and act on them, but it also helps us remember things better. When we attach emotion to something our brain makes it stick so we don't forget it later on.So how do we use this in sales and marketing? Well, if you're trying to get people...