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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Why Every Executive Needs a Personal Leadership Brand
Description: Leadership and branding are two words that don’t typically appear in the same sentence.We think of branding as something that’s applied to products to give them an identity or greater consumer appeal.Leadership tends to conjure images of building team spirit or guiding a company through tough times or towards greater success.But what if to be more successful senior executives need to combine the principles of both branding and leadership?Today I’m speaking with Brenda Bence, whose has deep experience in both branding and leadership.Br...