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Podcast: Banking on Digital Growth
Episode: 209) #BehindtheCover: Maximize Your Onboarding and Never Lose a Customer Again
Description: Audrey Cannata joins me once again to continue our Behind the Cover series. In this episode, we discuss Joey Coleman’s book Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days.
So many financial brands are built around customer acquisition that they end up neglecting the experience of their legacy clients.
But by taking a proactive approach, banks and credit unions can maximize customer retention.
Join us as we discuss:
- The conflict of customer acquisition versus retention (7:38)
- The difference between customer se...