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Podcast: Startup To Scale
Episode: 48. 5 Ways to Utilize Smart Sampling Programs, with Mathieu Gamache
Description: Are you leveraging smart sampling to gain customer trial? Smart sampling is utilizing a virtual platform to identify target customers and individually send samples to them for feedback. Join me as I talk with Mathieu Gamache, Chief Sales & Marketing Officer at Zero dB on how he leverages Sampler'sĀ smart sampling program to:Get 1000s of new customer product trialCreate a target customer profile based on demographicsTweak product flavors and taste based on reportsLeverage sampling data in retailer pitchesDrive trial when launching new distributionLearn more about working with Sampler Here: sampler.ioStartup t...