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Podcast: Let's Talk Loyalty
Episode: #247: Whatsapp and Card-Linking - Innovative Ideas for Loyalty Professionals (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is a summary of some of my favorite ideas that have exciting potential for loyalty marketing professionals.From Whatsapp as a messaging platform, to the power of a voice marketing strategy and my all-time favourite - payment-led loyalty.This short show summarises superb insights from Lisa Brightwell, the founder of one of the UAE's top loyalty agencies, who shares how these powerful tools can be used...