Want to create an interactive transcript for this episode?
Podcast: Conversational Selling
Episode: Bill McCormick: The Platinum Rule—Treat Others How They Want to Be Treated
Description: About Bill McCormick: Bill is the Trust Enablement Trainer at Selling from the Heart. He enables sales teams to build trust and expand relationships and revenue. His passion for helping sales leaders allows them to tap into their authentic selves and build relationships based on the value that they offer to their prospects. He reminds others that all selling is social and to meet your prospects where they are.In this episode, Nancy and Bill discuss:Inauthenticity and lack of substance as the biggest obstacles to sellingThe platinum ruleBill learns communication as a 911 dispatcherKey...