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Podcast: Traction Podcast
Episode: How To Scale a Startup Into a Megabrand Using Speedboat Marketing with Chandar Pattabhiram, Coupa Software
Description: On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Chandar Pattabhiram, Chief Marketing Officer at Coupa Software. With so much attention on Product-Market fit, many startups forget about Go-to-Market fit which is crucial for long term sustainable growth. Chandar discusses how to drive what he calls “speedboat marketing,” sharing strategies and hard-earned lessons from 25 years of scaling companies. Specifically, Chandar dives into: 4:11 - Why so many startups fail at "go to market fit" 6:39 - What is speedboat marketing? 9:08 - Key elements of s...