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Podcast: EARN THE RIGHT with Trevor Young
Episode: 225: How to use press releases to increase personal brand visibility & credibility - with Mickie Kennedy, eReleases
Description: If you want to 'crack' the media on a decent scale, you need leverage.
Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders for your personal profile and reputation.
But it can be a tough gig. It needs to be approached strategically, and requires a fair bit of unrelenting 'grunt' work.
As a general rule, for entrepreneurs, experts and thought leaders - the best way to go is pitching your story idea to a specific (and relevant) journalist, editor or broadcast producer. Pitch...