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Podcast: The Revenue-Driven CMO
Episode: The blank page: How to achieve more by telling a bigger story with Anna Griffin
Description: Anna Griffin (CMO of Intercom) is back for a second round of 3-Minute Marketing! We're talking about a topic that's very near and dear to my heart, based on Anna's TEDx talk called "The Blank Page." It's all about how changing the stories we tell can make a dramatic impact on the trajectory of our lives, careers and the companies we grow. I was excited to dig in and understand how it could benefit marketers in particular. So I asked her, "Can you summarize your TED Talk for me and explain how can...