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Podcast: Legacy Roadmap Podcast
Episode: Alex Berman Digital Marketing-Reinventing the Digital Agency
Description:
Alex Berman and Robert discuss online marketing and how the agency model is broken. He is seeking to automate and outsource marketing. We talk about hiring professionals in other countries to do the work and how he and others are training and preparing an online workforce. He loves travel and building business collaborations around the world.
00:38 Power of outreach
3:40 Agency model
11:54 Get a ton of testimonials
15 People only read books
18 Target market
28:43 Mentors
32:15 Mindset shifts
45 Author testimonials
45:22 Routines
34:17 Travel...