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Podcast: Behaviour Change Marketing Bootcamp
Episode: E29 NHS Focus - 3 ways to ease pressures
Description: In this episode, we look at 3 ways you can use behavioural science to help ease NHS pressures.
‘Long waits for emergency care, previously only seen in the depths of winter, are now commonplace. In April, more than 24,000 people waited more than 12 hours to be admitted to hospital from A&E – a more than 45-fold increase compared to a year ago.” April 2022, Siva Anandaciva, Chief Analyst at The King’s Fund
Tip one. Don’t talk to your patients
When we are in a state of emergency behavioural science tells us that our evolutiona...