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Podcast: Behaviour Change Marketing Bootcamp
Episode: E28 How to use the COM_B Behaviour Change Framework with Elina Halonen
Description:
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COM_B introductory podcast episode E21 The busy communicator's guide to COM_B (socialinsightmarketing.co.uk)
This episode welcomes Elina Halonen, behavioural science advisor at Square Peg Insight to talk about her favourite tool for thinking behaviour change framework C.O.M._B
Elina’s experience draws from 20 years market research with 10 years within behavioural science space, she uses COM_B on her projects with public sector and comm...