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Podcast: Behaviour Change Marketing Bootcamp
Episode: E25 Behind the scenes to Don't Be That Guy
Description: Today’s episode welcome’s Adrian Searle and Steven Carroll from Police Scotland to talk about the incredible award winning ‘Don’t Be That Guy’ campaign.
THAT guy aims to reduce rape, serious sexual assault and harassment by having frank conversations with men about male sexual entitlement. It won the Drum Awards 2022 Public Sector campaign and is nominated for many more.  ‘Don’t be that guy’ went viral with excess of 6 million views of the hero video. The microsite that-guy.co.uk was  viewed excess of 160,000 page views.
Adrian and Steven talk through the process of the campaign fr...