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Podcast: Behaviour Change Marketing Bootcamp
Episode: E24 Empathy Mapping Explored with Jude Hackett
Description:  Today’s episode welcome’s Jude Hackett to take us through the incredible free insight tool – The Empathy Map.
Jude is a behaviour change and social marketing consultant with 18 years of experience in Marketing and Strategic Communications, with specialisms in marketing for social impact, behaviour change and brand. Jude is also a Fellow of the Chartered Institute of Marketing (FCIM). Basically a total pro!
The Empathy Map is a visualisation tool developed by Dave Gray in 2017 that we can use on our own, or with teams and stakeholders to capture our understanding of our users, patient...