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Podcast: Behaviour Change Marketing Bootcamp
Episode: E23 Ways to use B.S. in-house and meet people where they are
Description: Today's episode is all about making behavioural science real in the comms office.
Leanne Hughes and Polly Durrant both attended Behaviour Change Marketing Bootcamp earlier this year. Leanne and Polly kindly came on the podcast to share their experience and share how simple it can be to use behavioural science in-house.
Even though behavioural science is a relatively new skill set it is sometimes seen as ‘hard’ or complicated. But it doesn’t have to be -  you can use it – you don’t need a science background!  It’s also not just marketers with big campaign bu...