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Podcast: Behaviour Change Marketing Bootcamp
Episode: E22 - The TITE Process - 4 steps to applying theory in social marketing
Description: This episode welcomes Dr Taylor Willmott behavioural scientist and thought leader in social marketing. Taylor is a lecturer in marketing at The University of Adelaide and also works with industry and government, climate change, reducing sexual violence, chronic disease, obesity prevention and much more.
This episode is all about why we need to use theory in our behaviour change intervention/campaign design.
With so many people tackling similar problems we need to be able to share learning openly, transparently and evaluate with confidence – and that means using theory.
Using theory will reduce stress, buil...