Want to create an interactive transcript for this episode?
Podcast: Behaviour Change Marketing Bootcamp
Episode: Prospect Theory explained
Description: Cast your mind back to January 2021. When I do that, I just can't get the Simon and Garfunkel song, Hazy Shade of Winter out of my head. And that's because I'm now associating it with Time. In the sense that in January 2021, we were still in the middle of the pandemic, and of course, behaviour change and behavioural science and the demand for behaviour change marketing based campaigns was at its height.
And so we ran a survey called “Help. I am not a behavioural scientist, get me out of here" across public sector, comms NHS, local gov...