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Podcast: Behaviour Change Marketing Bootcamp
Episode: E12. The Behavioural Science Club - The Bridge Between Academics and Practitioners
Description: In today’s episode, we welcome Louise Ward, Louise is co-founder of the Behavioural Science Club and she shares the birth of the club following Nudgestock 2020.We explore how the club brings together practitioners, academics, professionals from a wide range of backgrounds to explore their shared passion and understand why we do what we do.Books Louise recommends:·    Alchemy: The surprising power if ideas that don’t make sense – Rory Sutherlando  The best ideas don’t make rational sense: they make you feel more than they make you think.· ...