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Podcast: Behaviour Change Marketing Bootcamp
Episode: E10. Don't engage too late! How to use social marketing concepts reward & exchange
Description: Don’t engage too late! How to use social marketing concepts: reward & exchange  With Social Marketer Luke van der BeekeThis episode explores how to use the core social marketing principles: Exchange & Reward. It also touches on the concept of customer orientation and the behavioural bias hyperbolic discounting.Luke explains what the concepts are and why they are so powerful. He ends with a powerful domestic violence case study. Definitions:·    Exchange concept has been around for a long time, in commercial marketing it is a transactional – you exchange money – a marketer is...